Why Your Business Should Be Modeled After Abraham Lincoln’s Life

When you start your business, your goal should be to go from nothing to something great that changes people’s lives while earning you a living.  This is much like Abraham Lincoln, who grew up in poverty and battled depression — but never stopped persevering and never accepted defeat.  Lincoln went on to become one of the … Read more

Why Customer Interaction Is Valuable to Long-Term Relationships

Although there are many types of long-term relationships, the ones you build with your customers are precious. Each customer is a messenger with regard to your company’s policies. The roadside is paved with many different corporations who felt that “good enough” was the way to go. This is the fastest and easiest way to work with the … Read more

The Social Connection: Is Social CRM the New Missing Link?

Many reading this may want to know what CRM is and how CRM and social CRM differ.  CRM stands for Customer Relationship Management.  This is the process of managing customer interaction and data within a company.  CRM provides a maintenance platform, while social CRM provides a maintenance platform as well as a way to interact … Read more