35 million people listen to podcasts every week. If this number sounds like a lot, it’s because it is. In a world where podcasts were viewed, by some, as less than professional only about five years ago, the popularity and effectiveness of podcasts are something that have skyrocketed. Almost every person in the public eye has a podcast. To echo entrepreneur superstar Gary Vaynerchuck’s words, “If you do not have a podcast, you are missing out.”
More people are listening to podcasts than ever. And, as someone who is building their own brand and business, it is imperative that you reach as large an audience as possible. The world is going digital, and people are following along. It’s time that entrepreneurs do the same.
Why You Need It
Podcasting is a vital, untapped territory for ad spend according to Corporate Business Solutions and tips from the marketing world echo this notion. Not only could you potentially advertise your own services on a podcast, but ad spend on podcasts was estimated to be around $34 million dollars. This is huge potential money for the entrepreneur in a platform that allows you to share your thoughts, experiences, and expertise with those interested in your niche or brand. In fact, as of early 2017, an estimated 50% of marketers were planning on advertising on podcasts. Podcasts are important not just because it is another medium to get your services and voice heard, but also because it is a medium that can allow for a solid amount of monetization if done consistently.
Why You Can Do It
Chances are, if you are an entrepreneur, people would love to hear about your successes and failures. Also, it is likely that you are connected with at least a few interesting, business-savvy people yourself. People love to hear others talk in an environment that feels natural and welcoming. In a sometimes-cut-throat environment like the business world, sitting around a microphone with a cup of coffee talking about your business strategies and formulas can open up a whole new world of insight for your listeners. Think about it: what are all of the things you wish you knew before starting your own business? There you go, you have your own podcast. Learning how to find your own unique spin on what everybody else is doing is key to leveraging yourself in a crowded market.
There is nothing to lose when starting a podcast. Recording and running one has extremely low overheads (other than a microphone and recording software, there is next to no cost), and it is a great way to get your ideas heard, and receive some possible kickback in the form on monetary value.