What You Need To Know About Product Marketing

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what you need to know about product marketing

So, you’ve created a product and you want to make sure that it gets the attention it deserves when you put it out there. You need to make sure that your business product leaps off the shelf when in the supermarket aisles, so that your audience can’t resist picking it up and buying it.

Here are some important pointers you can use to make sure this happens for you.

Make Sure You Target Your Audience

Knowing exactly who your audience are making sure you set out to target them when creating your product is essential. You need to make sure you’re using colors, fonts, and imagery that appeals to them. You need to make sure you’re thinking of their needs and using the words they want to hear. Think of the things you do when you go out looking for things to buy. You likely scan supermarket aisles and store aisles quickly if you don’t know what you’re looking for – so you want your product to catch the eye of somebody who may be nearby in a heartbeat. Perhaps take a look at things that have caught your eye in the past and take inspiration from them.

Understand The Meaning Of Different Colors

You need to make sure you use the right colors, but first, you need to figure out the meaning of different colors so you can select them. The colors need to appeal to your target audience, fit in with your brand, and convey the message that you want to convey consciously and subconsciously. For example, you’ll find that a lot of eco-friendly brands use neutral, natural colors. If you want a customer to feel calm when looking at your product, you might use blue. If you want them to feel happy, you might choose yellow. Take a look at the meanings of different colors and the psychology behind them so you can pick the right one for your product and packaging.

Get A Second Opinion

Sometimes, you’ll struggle to make decisions all alone when it comes to your product. When it comes to things like shrink sleeve labels, for example, you’re better off asking a reputable company to give you advice, rather than trying to figure it all out alone. Make sure you listen to what others are telling you, and don’t get too attached to your ideas.

Highlight The Benefits Of Buying Your Product

When you’re putting together product packaging, make sure you highlight the benefits of buying your product. You don’t want to overload people with information, and you don’t want your packaging to look too busy. However, you do want to let them know what they could be missing out on should they choose not to purchase your product.

Differentiate Your Product From Competitors

What makes you choose a product over another product when you’re looking to buy something? You need to take that and use it to differentiate your product from your competitors products. The chances are, if you’re being stocked in chain stores and supermarkets, you’re going to be placed next to one another. People will have a choice to make: you, or your competitor. Make sure your product is different enough so people want to choose it over everything else there. You could even create a few test products and perform market research before finalising your ideas, just to be sure.

Don’t Make It Too Complicated

Making your product/packaging too complicated is a huge mistake. You don’t have to have white packaging with black writing and nothing else on the packet, but you should work on ways to keep your product as simple as possible for the best results. As mentioned before, overwhelming your customer is a big mistake.

Come Up With A Theme

How about coming up with a theme for your product that will suit your business, the product and the audience you’re trying to sell to? Modern and minimal themes work well for certain companies, while vintage themes work well for others. Of course, there are many themes in between those two – you just have to find the right one for you.

Try Out Textured Labeling

If you have a bigger budget and you can afford to get a little more creative with your product and packaging, you can do some really cool things. Why not try textured labeling? Not only will this look unique on a shelf, it’ll make your audience want to pick up the product and see what the labeling is all about. Once they’ve picked it up, it’s your duty to make sure there’s enough there so that they don’t put it back down and choose not to buy.

Remember: Function Comes First, Form Comes Second

One of the most important things to remember when creating your product, is that function needs to come first. This means both your product and packaging need to function as optimally as possible, after which you can focus on ensuring that it looks good. Function first, form second. Of course you want to make sure your product looks great, but jeopardizing the function is a recipe for disaster.

Tell Your Brand Story

Make sure you use your product packaging as an opportunity to tell your story. Let business personality shine through and get creative with your story, making it interesting enough for your audience to read. If they feel a connection to your business and your story, they are far more likely to buy.

Make sure you keep these things in mind when creating your product, and you should find that your packaging turns out better than you could have hoped. It isn’t just about having a great product, it’s about making a connection with your audience and ensuring they resonate with you just enough to try out your brand/product. Think about the things that your fonts, colors, and other choices say to your audience without using words. What subconscious message are you giving them?

Don’t hesitate to leave your own tips below. Good luck!

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