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If you’ve ever walked past a shop or a bakery and seen a huge sticker or engraving on their window displaying their name or company logo, and you can see it from a mile, the guy who did that custom print has done a good job.
The main aim of getting a business window dressed with a custom-made print, which is visible to anyone and from far off distances, is one of the reasons why those who own these businesses, enjoy working in them. They make sure people can find a business easily and help the business to bring some ‘bums on seats’ or feet into the shop.
If you don’t already know it, getting a custom design for your shop or company window plays a key role in increasing your revenues. Below we discuss just 3 of the numerous advantages of this one concept and how, if you haven’t already done it, you should start thinking about the idea soon, before your competitors take potential business away from your doorstep.
3 Advantages of Getting Custom Graphics Printed on Your Shop Window
Increase Brand Awareness.
One of the most noticeable benefits of this is, it heightens visibility to more people than you know. Which in turn increases the awareness of your brand, and leads to more people visiting your premises, buying your products, and using your services.
Businesses that do not have their name or logo on their window can easily get missed by a passerby. Brand awareness, is an important concept marketing companies leverage all the time when helping businesses to promote their goods and services. Whether you are reviving an old brand or creating a new one, this is one way to get the word out, visibly. Click here to read all about this unique, yet useful, concept.
Without brand awareness, e would not be able to recognize famous brands such as Pepsi or Coca-Cola, or Nike. These are some of the biggest names in the industry and make billions of dollars’ worth of sales just because they plaster their logo and names everywhere, not just on television but also on shop windows, countertops, and shelves.
It’s an Affordable Option.
Unlike advertising on television, radio, or well-known magazines and online advertisement, custom window graphics is one of the least expensive ways of telling people you exist and where to find you.
Once you spend on getting a brilliant one for your establishment, it’s done. It will stay put for as long as it serves you. These are usually made out of durable and heavy-duty materials like PVC (Polyvinyl chloride): https://en.wikipedia.org/wiki/Polyvinyl_chloride, so they will not wither away so easily due to exposure to different weather elements.
The trick is to make sure you invest in the high-quality ones from a well-established company offering the service or else you may need to renew it within a few years if you go for the cheaper materials. It is a once-off investment that just keeps giving. Compared to several other outdoor signage options such as aluminum or engraved signs made of metal, this is possible the most affordable and durable.
It’s Your Choice to Create.
That’s right, you can choose how big or small you want it to be, customize it to your heart’s content and most design services will make it for you. Opting for the biggest window graphics that money can buy is the recommendation, seeing as you will only have this one chance to promote and advertise your business, so make the most of it.
However, make sure it fits best and looks appealing, and also make sure it fits your company’s message. There is nothing worse than sending hours deciding on a design and logo and it looks bad. This will give any potential customer a bad impression of your establishment.
Choosing what you want will take a bit of clever thinking. You can either use just your existing logo and company name or you can ask the services to create something more elaborate for you that catches the eye of the public and draws them inside your office or shop. Put your creative hat on and give it a go. Some good services offer their designer to sit with clients and create a satisfactory design for the window.
The next time you think about promoting your business, think about these custom window designs, and see how big a difference it makes to your profits!