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The fashion industry is a saturated market, making it difficult for new businesses to reach the appropriate target audiences. In order to sell your clothes and products, you need to know how to market your clothing brand and ensure customers see your business first. Use the following strategies to advertise your clothing line and boost traffic to your shop or online store.
Anticipate Fashion Trends
Fashion is constantly evolving. What we wore 50 years ago looks drastically different than today’s clothes—it’s even different from those we wore 10 years ago! When you can anticipate an upcoming fashion trend, you can better adapt your marketing strategy. However, it’s important to note that marketing trends will vary from fashion trends, so it’s your responsibility to anticipate and utilize both. Stay up-to-date with the current influences in the industry to remain on top of your marketing game.
Find Brand Ambassadors
A brand ambassador is someone who represents and vouches for your clothing brand while exposing it to their followers. Many brands seek out celebrities or influencers as ambassadors, but this practice could cost your business a large chunk of your budget. Instead, consider up-and-coming influencers or individuals with a relatively high volume of followers to act as your brand ambassadors. However, you should always ensure this individual’s values and morals align with yours, as their actions will reflect on your brand.
Use Emotional Branding
When you’re brainstorming for ad campaigns, your goal is to receive a response from your target audience, whether this response involves purchasing your products or believing in your mission statement. Emotional branding is an excellent tool for inciting a response! For example, the soda brand, Coke, received a large emotional response from customers when they created their “share a coke” campaign with individual names on the bottles. You could take your own spin on this by donating to a specific charity or organization whenever someone buys from your new clothing line.
Incentivize Your Customers
The more you can incentivize your customers, the more likely they are to revisit your store and purchase more fashion items. When you’re starting a clothing brand from scratch, incentivization can bring customers to your online page or shop to make their first purchase with your business. You can attract customers by offering a discount after the first purchase, hosting contests and giveaways, and adding promotional merchandise with every order, to name a few methods.
Marketing your clothing brand does not need to be complicated. When you’re a newbie in the fashion industry, any little thing can help boost your brand. Consider these marketing tactics to gain new customers and keep previous ones loyal. Which of these strategies will you try first?
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