Social media is indisputably one of the most effective forms of marketing in the modern age of technology. It’s important that businesses use social media to grow their businesses. If you go about this the proper way, you can expect to see substantial results. If you want to successfully market your business, you need to have a good strategy in place. To help your business succeed, we made a guide outlining how to use social media for marketing.
1. Create a Content Calendar
You may find your business will benefit from having a strong content calendar. Strategizing when you’ll make your posts will help you evenly spread them out and make sure that you don’t spam your followers with too many advertisements at once. We recommend you make posts at the same time every day/week so that your community can know when to expect a new post.
2. Have Contests
The occasional contest can do several good things for your advertisement strategy, and we suggest you have one every month or so. Some benefits a contest can have include the following:
- They’ll encourage people to follow your page
- They’ll introduce new customers to your product
- They’ll give your followers a reason to engage with your content
3. Create a Budget
Growth often requires an investment. While it may initially seem counterproductive to see money leaving your pocket, this will ultimately increase the amount that goes into it. Have a budget set aside for marketing every month, and strategize what you’ll use it for. This will require you to evaluate your priorities regarding your customer base and what products or services you want to push.
4. Pay Attention to Analytics
You can’t expect to see as much growth as you ought to if you don’t keep a careful eye on your analytics. This will allow you to see what’s working and what isn’t, which will ultimately allow you to adjust your methods as needed. Here are a few things you can track with your analytics:
- Engagement rates
- Bounce rates
- How many views your site gets per post
- How long customers from social media spend on a page
- How many people are sharing your content
5. Know Where You’re Needed
A flooded market may make it difficult for anyone new to the game to find their footing and stand out. If you find that Facebook has several businesses similar to your own, look at Instagram or Titter to see how they compare. If you find that one site has a specific need, focus your efforts there.
6. Prospect Influencers
Social media influencers play a large part in furthering many businesses’ success. If someone knows their favorite Instagram or YouTube star loves a product, they may want to try it out. Reach out to a few influencers and ask if any of them would like to promote or review your product. While some may require monetary compensation, others will agree to it if you supply them with your product for free.
7. Know Your Competition
While you don’t want to directly copy your competition, it’s still useful to know what they’re doing. You want to know who they’re targeting, what they’re promoting, and what sales they’re holding. Knowing this information allows you to offer what they cannot.
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Infographic provided by Beantown Media Ventures