Email marketing is great for reaching out to your customers and building relationships. However, if your emails end up in spam folders, they’ll never be seen by your customers.

You can miss out on potential sales and opportunities if your emails end up in spam folders. There are a few ways to prevent your company’s emails from going to spam and ensure that they end up in your customers’ inboxes.

Use a Professional Email Address

If you’re using a free email service like Gmail or Yahoo, your emails are more likely to be marked as spam. Use a professional email address with your company’s domain name to ensure your emails look more legitimate. Servers are more likely to trust emails from a professional domain.

Avoid Spammy Subject Lines

Your email’s subject line is one of the first things that gets scanned by spam filters. Avoid using all caps, excessive punctuation, or words like “free” or “guaranteed” in your subject lines. Keep your subject lines short and to the point.

Test Your Emails

Before you send your email campaign to your entire list, test it out on a few people first. Send the email to yourself and a couple of friends or colleagues to see if it gets caught by any spam filters. This test will allow you to make changes before your email reaches a wider audience.

Include a Text Version

Some email servers can’t read HTML, so they’ll only show your email’s text version. Include a text version of your email and the HTML version. This way, even if your HTML email gets filtered, your customers will still be able to see the text version.

Include an Unsubscribe Link

All emails should include an unsubscribe link. This link allows your customers to stop receiving your emails if they no longer want them. Including an unsubscribe link also shows that you’re following email marketing best practices, which can help prevent your emails from being marked as spam.

Spam and readability are just some email marketing KPIs that can influence your business. Email marketing can be a great way to reach out to your customers, but only if your emails get through. By following these tips, you can help ensure that your emails end up in your customers’ inboxes instead of their spam folders.

This way, you can make the most of your email marketing campaigns and build better relationships with your customers.