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How well are you using email marketing for your business? Are you using email at all to stay in touch with your customers and potential customers? Today, we’re covering the best ways email marketing can help you make money.
Email marketing isn’t something you just throw together over the course of a weekend. Rather, you need to get your customer to know, like and trust you. That comes down to telling your story and helping them know the people behind the brand.
With that said, let’s jump right into the 3 best ways email marketing can help you make money. This post is meant to be short for a reason. I’m giving you the quick tips, but it’s up to you to put in the work and do something with these resources.
Got it? Let’s begin.
3 Best Tips For Making Money With Email That All Business Owners Should Know
What’s the user experience like for your email marketing program?
Question for you: have you gone through your own email marketing funnel? Do you know the process by which you’re trying to change a cold lead into a sale?
Chances are you don’t. But, you’re missing a very key opportunity here that is costing you not only subscribers, but profit.
Here’s how Marketing Land puts it:
What is that experience? How is it on mobile vs. desktop? Are you able to send them to a more appropriate landing page to increase conversions? Do your site/cart abandonment programs work the way you want?
This doesn’t have to take a lot of time, nor does it have to be done by anyone senior. The point is that it needs to be done. Put yourself in the consumer’s shoes and see what they see, so you can make it better for them.
Do you even have the right email service?
Finding the right email service that fits your needs is absolutely crucial. Sure, going with a free option is fine to start, but at some point you have a decision to make. You can stick with the free option that is limited (despite spending $0 on an email marketing service) or you can invest your company’s money into something that will drive sales.
One great option for business owners like yourself is SendPulse’s Automation 360. One of the great features of Automation 360 are the Trigger Emails, which help with customer acquisition, retention, and appreciation:
- Abandoned Cart: Send your customer a reminder about the product they added to their cart but for some reasons have not finished the checkout process.
- Purchase: Send a “thank you” email after the purchase. Ask for feedback or offer a discount on future purchases.
- Registration: Welcome the customer after registering them on your website. Tell them about the advantages of your company.
- Custom Events: Create your own event and configure the flow of messages after it was triggered.
You can even start with a free plan there for up to 2,500 subscribers and the paid monthly services are reasonable as well.
How’s your tone in your email messages?
As I stated previously, your job is to help your potential customers know, like and trust you. They need to feel that you’re on their side and that you empathize with them and their situation. That’s why you want to incorporate more of a conversational tone in your emails.
I don’t care what business your in. There’s a reason guys like Gary Vaynerchuk emphasize empathy, humility, and meeting your customer where they are. Not only does it work, but it builds a relationship.
And that’s what you want to cultivate with email — a relationship with your customers. By crafting your story and relating it to your people, you are creating customers for life.
That is truly the lifeblood of any business.
What’s your experience with email marketing? Let us know in the comments below! If you liked this post, please share it on Facebook, Twitter, and Pinterest. Thanks!