Being in real estate means going into business for yourself. And while being your own boss comes with myriad benefits, it can also come with its own set of unique challenges. One of the things with which a lot of real estate agents struggle is self-marketing or self-promotion.

This is usually due to agents not being keen on all the different tools that can help them reach a broader range of clients. Fortunately, we’ve put together just a few of the clever ways real estate agents can improve their businesses so that you can start truly enjoying the fruits of your hard work.

Create a Website

You’re a real estate agent working in the digital era, and one of the best things you can to do to improve your business is to create an official website. Think of this website as a hub for everything that pertains to you and the properties you sell. You can post testimonials, referrals, and ratings to your site, which shows prospective customers that you’re excellent at what you do. Just as well, you can also use your website to house your property listings in an organized and accessible fashion. You can show potential clients your values and mission as an agent with a well-written bio page—and the list goes on and on. So when you’re looking for clever ways real estate agents can improve their business, remember that a well-designed website is an excellent way to access a larger platform.

Craft an SEO-Friendly Blog

Furthermore, it’s wise for real estate agents to consider the many advantages of digital marketing. For instance, building a digital presence with an SEO-friendly blog is a surefire way to raise the public’s awareness of your business and get yourself ranked on some of the internet’s most significant search engines. Crafting a blog based on your real estate expertise doesn’t just give you another avenue for marketing your business and website—it also gives you the chance to share your industry insight, attitude, and mission with prospective clients. This allows them to engage with your business and its core values through an intimate medium. Plus, ranking in the search results means more people will visit your site, typically leading to more business for you.

Film Video Walk-Throughs

Another creative method for bringing in more business is filming walk-throughs of the properties you’re selling and posting them in a convenient place, such as your website. This may not have always been a necessary feature in years past, but post-pandemic homebuyers are usually delighted to find video tours of a home before deciding whether they’d like to view it in person.

Just as well, providing virtual walk-throughs adds to your business’s transparency, as your clients can see each property in all of its glory. This is far better than them encountering a handful of surprises once they agree to tour a home in person. This elixir of transparency, convenience, and safety shows your clients that you care about their experiences, leading to a heftier list of satisfied clients for you.

So if you’re looking for innovative ways to bring in more clients for your real estate business, refer back to these tips to get started.