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Imagine that you’re in a crowd of 100,000 people. Now, take that same feeling and apply it to a potential item you’re looking to buy. You may notice the packaging all looks the same. Knowing creative ideas on how to package your product lets you shine in a sea of blandness.
Add a Personal Touch
An excellent way to stand out from the crowd is to add an extra personal touch to your packaging. Depending on the item, you can tailor the packaging to fit well with the product. For example, you can make a package of shoelaces look like an actual shoe. Other personal touches might include a handwritten note to show your appreciation for a customer or a throw-in surprise gift.
Show Some Fun
Freeing your mind to generate an exciting packaging design gets the creative juices flowing. Every company goes through a lengthy process before they decide on how they want to package their goods. While the primary purpose of packaging might be practicality, adding some fun elements can set it apart from the rest. There are several exhilarating options available. You can include cute animal visuals, unique designs, or tape that you can use in creative ways to make your packaging more memorable.
Focus On a Specific Target
Inventive packaging methods for targeting your market will go a long way in building your brand. For instance, if a company wants to target a body wash towards men, it can use bold and dark colors to make its product packages look more masculine. You don’t want to use the same design if you’re marketing towards women who often like softer colors. Narrowing your focus allows you to find a specific market, eliminating the broadness that will get you lost in the shuffle.
Make It Reusable
When people use a product, they typically discard or throw the package into the recycling bin. There’s no reason to keep something that serves no purpose in the future. However, creating a package with some functionality after its primary use gives your product an edge over your competitors. To illustrate, using a nice glass bottle for a beverage might allow a customer to have an extra piece of glassware that they can use for dinner down the road.
Utilizing these creative ideas on how to package your product allows you to think outside the box. You need to make your package stand out, so remember these points!