This contributed post is for informational purposes only. Please consult a business, financial and legal professional before making any decisions. We may earn money or products from the affiliate links in this post.
As a result of the pandemic, many people are now becoming entrepreneurs and starting their dream careers. But some aren’t sure how to proceed and make their online shops memorable or attractive for customers.
Let’s explore a few creative ways to build an appealing Etsy shop so you can continue building your empire and make a significant profit.
Improve Product Images
When consumers visit your site, they’re looking for clear, professional-grade photos of your products. They need to see the colors, size, and other physical features to help them make their purchasing decision.
While you can purchase a high-quality camera, it’s not entirely necessary. Taking photos is acceptable if you understand the science of photography and use the proper lighting, angles, and background.
For example, what color is your product? You might use a specific-colored background to take your photo by analyzing the color wheel and choosing which colors look best together. This can help your item pop and capture the customer’s attention.
Make Your Layout Easy To Follow
Examine your current Etsy seller profile—is it easy to follow? Are the images loading correctly? Using layout features like collage and carousel encourages customers to continue down the page.
Your profile layout is your digital store; how do you want to guide your customers to the products and cart? Take notes or ask friends and family to peruse your site and provide feedback on readability and engagement.
Write Detailed Descriptions
Although your photos should answer a customer’s questions, you want to ensure they know everything they can about the product.
Providing a detailed description of the product ensures that they can confidently purchase the item without pausing for questions. For example, does your item require AAA batteries? Perhaps the customer needs to handwash the item. These are important things to add.
Share Your Story
Building an Etsy shop is your chance to share your story with your customers. In your “About Us” section, you might share how you created the company, what encourages you to craft your products, and your overall mission.
Telling your customers about yourself reassures them there is a face behind the company instead of a large corporation.
Establish Your Brand
Creating a unique brand for your business goes together with building a positive reputation. Is your brand fun, simple, eco-friendly, etc.? Be sure to reflect this through your Etsy shop. You might consider designing a logo to utilize as your profile picture to maintain consistency throughout the site.
Additionally, your brand and reputation consist of product, customer service, and shipping reviews. Try to follow efficient shipping strategies to maintain a successful business.
When determining which of the above ways to build an appealing Etsy shop, be sure to stick to your voice and remember your target audience.