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Many people may not consider a landscaping project when it’s cold and snowy. However, landscaping companies are eager for your business, especially when they have the tools and gumption to work through inclement weather. If you are wondering how you can tackle projects early in the new year, learn these tips on how to grow your landscaping business through the winter.
Ensure Customer Satisfaction
You may think that now is an excellent time to take a breather, but it’s a perfect time to capitalize on your landscaping services and give customers a reason to come back in the winter. Invest in creating an early-bird special or spend more time with clients so that they look forward to coming back again.
You can also use these months to stay active by looking into volunteer opportunities or working on your business plan. These steps will not only help keep you happy during downtime, but they’ll show customers how dedicated you are to growing your business.
Replace & Remove Bad Supplies
Winter is an excellent time to make sure you have the essential tools every landscaping business needs before spring. You can clean out your garage and gather up whatever gear you don’t often use, like garden gloves, gators, rakes, and seeders, then donate them. This effort helps you assess what tools you need and how much room you now have available for storage.
Make Your Business Stand Out
One of the biggest tips is to make your business stand out from competitors. Find a niche you’re passionate about and excel in, then find a way to communicate that passion in your marketing. A strong brand will attract customers who share your vision and goals. Be true to yourself: if you need help defining what you do, consider finding a mentor or colleague who can give honest feedback on your passions and abilities.
Provide Clear Communication
To grow your landscaping business, clients must know what you’re offering and how much it will cost. If possible, be clear about these things before you begin working. This way, if there are any misunderstandings or miscommunications down the line, you can address them immediately. Don’t forget to communicate clearly with your employees. Communication is vital in all areas of business—not just sales.
As winter hits and your clients become fewer and farther between, don’t despair—you now know how to grow your landscaping business through the winter.