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Starting a business is no easy task. You have a lot of preparations to do before you open your doors to the public. Each company is unique, but they all need one common thing: customers. Without customers, the doors will not stay open for very long. Part of gaining customers and (hopefully) developing regulars is making sure people can find your business. There are several dimensions to increasing your business’s visibility in the digital age. You must learn how to help people find your business both in-person and online. Check out this guide to get more customers to your business.
Increase your business’s visibility in the world
Make sure people can see your business. A lot of this has to do with location. Location is one of the most important factors in a business’s success. Your business should be somewhere that is easy to spot, easy to find, and has plenty of parking—especially if it’s in an area with heavy car traffic.
If your business is in an area with high foot traffic or is a bit trickier to see from the sidewalk or street, consider investing in outdoor signage. Signage has a ton of benefits for your business, but mostly it will help people locate your business and identify what you do.
Attend industry events
Getting your name out there is another way to help people find your business. Networking within your industry is an extremely beneficial way to meet others who can offer some advice. You may even build positive relationships with those in your industry who you can gain referrals from.
People are much more likely to remember you and your impression than your business. Don’t be afraid to intertwine yourself with your business a bit. This gives your company a personal touch and a local advantage. People love to support local businesses; allowing people to get to know you as a person will help others locate you.
Build an online presence
Building an online presence is crucial to helping people find your business. Most people search for new services and products online. While many still purchase items in-store, they are a lot more likely to trust your business if it has an updated website and active social media pages.
Make social media pages for your business and update them frequently. If you are not a digital native, study the acceptable amount and times to post on each social media site. Too much posting can annoy your followers (aka, potential customers), and too little can harm trust. Overall, an online presence builds trust and helps your potential customers to discover your business and find directions to get to it.