The layout of the store matters as much as the merchandise inside. The product won’t sell if the set of the store is confusing, unorganized, and disheveled.

Customers want to shop in a stress-free environment and don’t want to feel like they’re on a scavenger hunt once they step inside your establishment. Set up your store so that business keeps coming back. Here’s how to organize your retail store to increase sales.

Make It a Showroom

A showroom does exactly what you think it should. Use the physical retail space to display some of your best products. The displays grab the attention of shoppers from outside and inside the store. Those walking by will feel compelled to come in and see the products.

These designs are popular in furniture stores and experiential retailers. This floor plan guides shoppers through a predetermined path. You’re leading them to your most popular items, but they’ll see other things along the way that may grab their attention.

Keep Popular Items Out of Reach

You may think your popular items belong in the front, but that couldn’t be further from the truth. Those hot-ticket items need to be in the very back of the store. They’re not the black sheep of all the products.

Customers see these products as soon as they walk in. Maybe you have them displayed inside the window, making customers want to find them. They’ll need to travel to the back to find those items. As they’re walking, there’s a good chance something else will grab their eye that they’ll take to the register.

Place Products at Eye Level

Remember this golden rule: eye level is buy level. Products need to be in the shoppers’ line of vision. Too high up or too low down isn’t enjoyable for any customer. It’ll cause them too much strain to grab their desired products.

Some items will have to go on the top or lower shelf, depending on the store. When that happens, these products can act as extra stock. Fill up the middle shelf and then place the backups on the top and the bottom.

Add Digital Signage

Digital signage is the new must-have for retail stores. Customers enjoy interactive signs because they help them shop. For retail owners, digital signage is a great way to get messages across.

Set the timer for every sign. Around 30 seconds should be plenty of time for the items you want to display. Then, have the screen switch over to the next item. Try to make the image enticing so that the shopper can see themselves using the product.

Organize your retail store with your customers in mind and watch the sales increase.