This contributed post is for informational purposes only. Please consult a business, financial and legal professional before making any decisions. We may earn money or products from the affiliate links in this post.
If you’ve ever felt as if the digital world doesn’t apply to you because you’re an offline business, your mind is about to be blown. Because if you’re not embracing the latest technologies, your business isn’t going to go far. This may feel a bit excessive, but it’s the truth.
Right now, the online world is everything. And this doesn’t mean that you won’t get the custom you want, but it just means that you can’t ignore all things digital if you want to do well. Because the world is changing.
And it’s already largely technology-lead. And how do you think that’s going to change going forward? It’s only going to get more and more digital. So it’s time that you started to embrace technology to really allow your business to flourish too.
First of all, we have customer relationship management or CRM. This is a systematic approach to sorting your customer information. Right now, you may have a till or POS (point of sale) system that’s digital. And that’s going to be great to ensure that your business is efficient and tracking sales. But do you have a CRM integration? If not, you may want to change that. By having CRM capabilities, you can track your customer preferences and set up a loyalty system. Both allow you to provide your customers with better value.
At the same time, you may also want to think about how technology can help the sales process as effortless for your customers as possible. Not only is there the idea of a self-service checkout, but you could be using digital devices to speed up the sales process on the shop floor. Depending on the kind of offline business you have, you may be able to combine this with the first point for even better results.
From here, you’re then going to want to see how digital displays can change the way you market. Not only are they interactive, particularly when you’re able to display video or promotional messages, but they can be informative too. With digital menu boards or sales information, it’s all there for your customers. And you don’t have to go through changing the boards, because it can be done digitally.
If you do have a website, you can ensure that you’re getting your in-store customers online to interact with your website too. Maybe you want to get them to sign up for your newsletter to market to them further? Then have iPads in the store with competitions or deals available that they can access with an email will allow you to do this.
Finally, if you really want to push the boat out, you could think about how you can work with virtual reality. There are lots of ways that retailers are using augmented reality to enhance the customer experience. Having an installation in-store to promote new products or to as a one-off marketing event, is a great way to really get your customer interacting with your brand in a physical setting.