This contributed post is for informational purposes only. Please consult a business, financial and legal professional before making any decisions. We may earn money or products from the affiliate links in this post.
The growing popularity of pop-up stores is almost impossible to ignore in today’s business climate. Frankly, there has never been a better time to try it for yourself. But whether it’s a food stool, a clothing brand, or any other venture, you must follow the right plan of action.
While you may have several ambitions for the business, the pursuit of profit should always sit at the top of your agenda. Here are five simple steps to help turn that dream into a reality.
Get The Best Deal
The online arena has unquestionably hurt the high streets and shopping malls. In truth, this is one of the main reasons that pop-ups have become a growing trend for offline environments. The ever-increasing number of vacant stores can put you in a very strong position as you look to negotiate a price on rentals. Reduced overheads will inevitably free up more funds for other tasks while removing some of the strain too. In turn, this can allow you to focus on making the venture work.
Learn more about reducing costs for your business.
Market The Business
It’s very easy to take the ‘build it, and they will come’ approach. However, it’s possible to build anticipation ahead of the launch with localized social media marketing campaigns. Meanwhile, a special launch event can work wonders. Going forward, giving users another reason to enter the store could make a world of difference. This could be as simple as having a ping pong table. Once you have potential clients inside your doors, the hopes of securing a sale are dramatically boosted.
Click to read more about marketing your business.
Embrace Easy Payments
Restricting payments to cash is one of the most common mistakes made by pop up entrepreneurs. Using the latest tools to accept credit cards and other payment types can transform the whole venture. Embrace mobile facilities, and you’ll also be able to serve clients from anywhere on the shop floor. It may seem like a small gesture, but anything that creates a professional, fun, and smoother experience can only have a positive impact. You’d be a fool to dismiss it.
Perfect The Design
A cluttered or confused store design will turn clients off. Therefore, there is a huge need to keep things organized and clean. The storage facilities are equally vital as you must handle all stock in a suitable manner. If this is an extension of an existing brand, this may not be an issue. For those starting a new pop up venture, it may be necessary to consider external warehouse storage. Just make sure you have a steady flow of arrivals to keep the store well stocked.
Focus On People
If you take a look at the recent pop-up success stories, they all share a commitment to people. Building a strong team is arguably the most critical task of all. Meanwhile, the customer-centric experience that promotes a strong rapport between client and brand is shown to be the best. Aside from increasing the conversion rates, this will help direct the future of the brand. This allows you to focus on the right products and sales techniques.
Check out more about bringing on staff the right way.