Trying to protect your business’s reputation in light of bad break?
Bad PR can be absolutely catastrophic for a business, especially in the modern social media age where a boycott can seemingly spring up within an hour and be over within the next couple of days.
That being said, the reputational damage for even such a temporary and relatively minor incident can be large, and so when the PR chips are down, it’s important to do everything you can to protect yourself.
Introduction: Protect Your Business’s Reputation
Do not listen to the ‘bad publicity is good publicity crowd.’ This might work for controversial celebrities, politicians and public figures, but for a firm, it can pull investments, ruin advertisement campaigns, lead to loyal customers leaving you and this is just the start. There’s a great scene in the first series of Mad Men. The New York advertisement agency is trying to figure out how to sell cigarettes to a growingly health-aware consumer base. They decide to go with the slant that the tobacco in a certain brand is toasted adding to the flavor, which doesn’t negate the health issues, because by doing this they would be addressing them to begin with.
While you may not use underhanded tactics such as those that were acceptable in the 50s (or in television shows), PR management matters. Here’s how to apply it carefully.
Reputational Management Services
Reputational management services are often looked at as only a tool for celebrities going through a PR nightmare, but that’s not the case. Businesses can often make use of them too, and said services have a laundry list of past clients that would likely surprise you. Services that help quiet down social media anguish, enable you to write a preparatory speech, allow you to calculate the time needed until you address it as well as helping you stay aware of the conversation surrounding your firm can all be important processes to hold close to heart. If you can follow their advice, you’d be stunned at the progress you can make.
Stay Quiet Until Sure
Stay quiet until you’re sure of your next move. Too many companies reflexively stamp their ideas down without thinking about this may look, or if those who are hostile may have had a chance to even express their argument property. A little patience can be a massive benefit here, to you as the leader of your firm, but also to everyone who works there.
The Best Lawyers Possible
Finding the best lawyers possible can be a worthwhile task. Learn how to find an attorney by speciality to find a direct and accurate level of support, the support you may need, and the expert opinion that can guide you through the storm. Even worse than reputational missteps are legal missteps, and so having a professional by your side can help you stop this stressed time from developing into anything worse.
With this advice, you’re certain to do everything you can when the PR chips are down.