It is a known fact that over 50% of customers spend time researching products online. If you do not have an online website or if you are not doing everything you can to make sure that you get the best result out of your site ranking then you are certainly missing out, not to mention that you could also be setting up your company to fail.
How Does SEO Work?
SEO marketing is otherwise known as SEO and the whole process increases how visible your site is on the search engines. There are a ton of factors that need to be taken into account when it comes to your search result pages and if you do this effectively then you’ll have a good strategy that really will help your site go all the way. After all, contrary to popular belief, SEO requires more than just good keywords and you will need to do a lot more if you ever want to appear at the top of Google.
When researching SEO, you also need to look up how search engines work and who your target audience are. Companies like Cymax Media are great for helping you with things like this, but you also need to know what your customers are searching for as well. Your end goal is to try and ensure your website is structured enough and that you do everything you can to make it reputable in the eyes of Google.
So what do you need to do? You need to make sure that you have a lot of content and a structured website. You also need to make sure that your content is high in quality, and that you are saying the right things to try and target the right people. Search engines always take into account the quality of the content when it comes to the way that they work and the ultimate goal is to also deliver the most relevant results to searchers as well.
9 out of 10 Use the Internet to Shop
A good starting point is to do your own search. You can’t really expect your customers to come to you just because they know your name and you also can’t expect them to be able to trust you right away. You need to prove that you can be trusted and this is all done through your internet ranking.
If your page isn’t on the first page of Google or any other major search engine then it really is invisible and you won’t be getting good results at all. One main problem that a lot of people have is that they have no idea whether paid results are better or whether organic results are.
Organic results will always gain more trust with your customers because it shows that you deserve to be at the top because you have worked for it. For this reason, you need to put the effort in to make sure that your site is seen as being a top contender on Google before you resort to paid campaigning, if possible.
Boosting your Visibility
When you have a higher level of visibility on the search engines, you will be able to improve the position that you have and you will also be able to have a higher level of traffic as well. Your conversion rates will be increased and you will also be able to reduce your total bounce rate. When your site is at the top of the search engines, you’ll also be seen as an authority figure in your niche and this is a great way for you to try and get organic backlinks. If you combine this with posting great blog posts or content, you can then be sure to make the most out of your site and everything that it has to offer.
What About your Local Business?
If you own a local business, you may not be interested in targeting a worldwide audience. This actually makes the whole thing much easier because you won’t have to worry about competing with 99% of your competition. You also won’t have to worry about how you are going to target international keywords either. You do however, need to make sure that you are engaging your local audience and that you are targeting people who are interested in your services.
For example, did you know that over 90% of people use the internet to try and find local businesses? In the past, phone books and directories were used but today that has essentially been converted into the internet. Every business should have a website and every owner should know how their website works, even if it is just a very basic level of understanding. This will help you to get better results from your site and it will also help you to see the financial value that it has to offer. To show the bigger picture, 20% of all searches done on Google are related to a specific location and 61% of local searches actually end up in that person making a purchase (if they can find you).
So even though you may have a brick and mortar location and even though you may have a store with a huge sign, that doesn’t mean that people can find you. Even if someone lives in the next town over, they still might not even know that your shop exists and this will be the case unless they drive past it and happen to notice you.
Even then, they may have no true idea as to what you offer and they might not know how affordable you are either. So as you can see, your store isn’t really visible at all, regardless of what sign or posters you have in the window. SEO and the internet can help you to do this and you can even drive traffic from people who are three or even four towns away. When you do this, you’ll see a boost in your revenue, your overall profit, your conversion rate and even your popularity in general. The results will really speak for themselves.