Social media is here, and almost everyone is on it, including businesses. It’s the hot place to learn about new products and services, but some social media apps are better for certain businesses. It’s important to know which social media apps your business needs to start using, and if you read on, you can learn just that!

TikTok and Instagram for Younger Audiences

TikTok is the rising star of social media, and while Instagram has been around for a while, it won’t go away anytime soon. Both platforms are great for attracting younger audiences, celebrities, and influencers that can partner with your brand. An effective marketing strategy you can implement is partnering with these influencers and getting your products in front of their massive audiences.

In addition to partnering with already established accounts, you can create your own business page and quickly draw the attention of fans, old and new. It may take some time to gain the recognition and following you want, but once you’ve garnered all that attention, marketing new products and services will be easy.

Facebook for More Traditional Businesses

If your business is more traditional and skews toward an older demographic, Facebook is the way to go. It’s a great social media platform for promoting events, but you can also use it to effectively market and reach out to users about your products and services. Facebook initially started as a way to connect college students, but it has turned into a site full of baby and family pictures, news, and professional connections.

Part of what makes Facebook so great is that after seeing your event page or liking your business page, customers can interact with the promotional marketing materials you put out. Facebook is a great way to get your foot in the door with these users and turn them into lifelong customers.

Twitter Can Reach Everyone

Part of the reason that Twitter is such an effective social media to market is that many other sites and platforms turn to Twitter for news and promotions. A viral tweet or promotion on Twitter will quickly end up on many blogs and sites like BuzzFeed. However, you need to be authentic and transparent to stand out from the deluge of other brands also using the site. Jumping on trends is a great way to achieve this, but more than anything, you need to stay consistent. Flip-flopping back and forth will cause you to blend into the background.

Your business needs to start using these social media if you want to succeed. However, getting on social media isn’t all you need to do. You must formulate strategies, conduct market research, find your target demographic, and implement thorough marketing strategies to reach them. Finding the right social media is the easy part of the job.