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The online community has taken the world by storm, and with 3.2 billion people using the internet each day, you’d be mad not to take to the realms of the internet with your business. However, it’s not as simple as signing yourself up for a few social media accounts.
Even though social media can dramatically improve and grow your business, you need to have a successful website for current and potential customers to use. Don’t know where to start? Take a look at these 6 things that your business website needs so that you can begin taking the internet by storm.
A web address that matches your company
One of the biggest faux pas that businesses make is by having a web address that’s completely different to what they stand for. While you may not be able to get the perfect domain name to represent your business, you should get something similar to your brand name. When people are searching for you in search engines they will likely type your company name in. The closer your web address is to your company name, the more chance people have of finding you.
A sleek and pleasant design
When someone lands on your website home page, you’re instantly judged on how your website comes across. It’s important to have the perfect design on your website that reflects what you’re offering as a business. It’s a good idea to invest in professional web design to ensure that the look you’re after is achieved. Some web design companies even offer small business marketing in the sense of SEO, finding your target audience, and analytics too. Invest into your website’s design so that you can reap the benefits from new and returning customers.
Easy to find contact information
One thing that will make people turn away quickly is not being able to find your contact information. Once people have made a decision to use your product or services, they will immediately look for a contact page so that they can go ahead with their purchase. Having your details hidden or hard to find is likely to send your customer to a website that does have it on display. Create a contact page with all forms of contact listed so that your customer can choose their preferable means of contact. This should include social media links too. Another good idea would be to have your contact details listed in short on your homepage sidebar so that it’s always in sight of your customer.
Useful content for your readers
It’s always a good idea to upload infographics for your customers to take advantage of. Things that are relevant to your business or products should be written, videoed, or even images so that people can see how, what, when, or where to use your product. Uploading fluff pieces won’t be of any interest to your readers, so always make sure your content is relevant. Always give your readers something to take away with them. Whether it’s information that they wouldn’t have known before or a free downloadable item, it will encourage people to come back to your website when they need to know something. Also, it increases the chance of them sharing your website onto their social media accounts!
Reviews from current customers
Create a section on your website where people can leave reviews and comments about your products and service. Having this easily viewable to readers will help boost the likeliness of someone using your company. Seeing an honest review about a product will help make up someone’s mind, and also seeing you interacting with reviews will show your customers that you’re a company that cares about what they sell and who they’re selling it to. You should also include reviews that have been left on your social media accounts, just remember to declare where your review came from to prevent it from looking like you’ve written it yourself. Allow people to submit photos of their product and experience to make it seem even more legitimate.
A down to earth approach
Finally, one of the biggest mistakes that businesses make is trying to be too corporate. Nobody likes dealing with a company that cares about nothing but the money they’re going to make from you. Do your best to make sure your website comes across as friendly and welcoming so that people feel at ease using your products or services. There’s a fine line that you can reach that sits perfectly between professional and casual. Giving over information while coming across as friendly is the perfect combination that everybody would like from companies they’re using!
Add these things to your website to entice and encourage customers to use your services now and in the future!