As the US heads into the last months of the year, many businesses scramble to determine how to maximize profits during this shopping-heavy season. One of the best ways to take advantage of the holidays is to use the season as an opportunity to get your business’s name out there and strengthen your impressions. Follow these tips to encourage brand loyalty this holiday season.
Seasonal Promotional Items
Everyone loves a free gift, and it’s never more appropriate than during the holidays. Why not hand out some seasonal promotional items to your guests? This way, they’ll have something to remind them of their experience that will also bring your business’s name to mind the next time they go shopping.
Be Inclusive of All Holidays
Let’s be honest—it’s easy to forget how many cultures celebrate holidays during the winter season. If you offer products or use advertisements that feature specific holidays, make sure to include holidays from cultures besides your own. People might choose to support your business because you’re doing something more inclusive. Plus, it’s just the kind thing to do, and that’s what the holidays are about.
Share Your Brand’s Story
Storytelling has a lot to do with the nostalgia and charm of the holiday season, so why not tell your story? Now’s the season to make sure people know who you are as a business so that they can relate to you as they do to their friends. Put up posters in your store, make your branding about your company’s origins, and tie the story in with your commercials and online advertising.
Offer Loyalty Point Systems
Many customers are wary of marketing tactics that seemingly trick them into spending more money, such as store credit cards. But a loyalty system is different—it doesn’t require a serious commitment, nor does it have to include endless marketing emails. All this change does is quietly encourage people to return to your store, even once the holidays are over.
We hope you’ve enjoyed this list of tips to encourage brand loyalty this holiday season. Making the most of this season can mean creating life-long customers who will return to your business again and again.