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“Local marketing” is a term that identifies specific marketing strategies that target any potential customers or clients in the local area. This is typically within a specified radius that surrounds a business, most likely 50 to 75 miles. These marketing strategies can consist of modern-day online digital marketing or traditional offline marketing.
The best comprehensive marketing strategy combines both of these categories for the most advantageous effectiveness in a geographical location. If you’re searching for a few tips to improve local marketing strategies for your business, read on for a slew of ideas to reach customers in your own area.
Make Contacts with Local Businesses
Local marketing is also known as neighborhood marketing, and small business owners can benefit from an expansion of their networks to other nearby businesses—ones that aren’t competitors. Many towns have local business associations or chambers of commerce, which you can take advantage of to network with other business peers. Perhaps one of them needs your services or could utilize your products in their own business. This is an incredible way to boost opportunities and encounter new clients.
Go Local on Social Media
Out of all the tips to improve local marketing strategies, using social media marketing is at the very top of the list. Social media is becoming a standard sphere of marketing to increase brand loyalty and awareness. The potential outreach is limitless, as the strategy works well for visibility in your local area—but only if it’s done correctly, intentionally, and creatively. There’s no catch or fancy trick, but the key is to target an audience that’s local to your vicinity and not entirely nationwide.
Social media apps such as Twitter and Instagram have billions upon billions of followers. In your business’s social media profiles, post your location and tag it in posts to engage with your target audience. Consider collaboration with a local influencer to reach out to more users.
Go Old-School with Printed Marketing
Despite common assumptions, the use of printed marketing materials hasn’t yet died off in our current digital era. Many businesses still put ads in local papers, put up posters in local coffee shops, or send mailings to local neighborhoods. In fact, the process of ordering print materials for your business has only become easier and far more efficient.
Many printing companies offer remote ordering services for businesses to achieve a wide range of their marketing goals with ease and convenience. These web-to-print services streamline the process of print production to reduce the total price of printing. The ultimate goal behind local marketing strategies is to spend your budget most efficiently with the use of such effective tools.