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Pharmacies are critical for supplying prescription medications to millions of Americans. Anyone who owns an independent pharmacy understands how difficult it can be to stay successful in the industry. Read on to discover ways to improve your independent pharmacy business to give yourself a competitive edge.
Suggest More Front-End Products To Increase Sales
Many independent pharmacies are struggling with cash flow, but you can help improve your revenue by optimizing sales for each consumer that comes in to fill a prescription. Encourage your employees to make additional recommendations, such as nutritional supplements and over-the-counter medicines, to drive revenue. You can also provide other clinic services, such as flu vaccinations, to bring in added earnings.
Start Delivering to Customers
People prefer more convenient alternatives, and more consumers than ever before are getting groceries and other necessities delivered directly to their homes. Consider investing in a refrigerated vehicle to help establish a delivery service and send people’s medications directly to them. Customers will appreciate the convenience this option provides, and you’ll be able to grow your client base to people who may not be able to visit the pharmacy physically.
Create a Medical Adherence Program
Patients who don’t follow their doctor’s recommended drug regimens will skip out on getting refills. Every time someone misses their refills, it costs your pharmacy money, and skipping prescriptions can harm their health. Establish a medication adherence program using dose packing to encourage patients to stay on track with their medicine.
Greet People With a Smile
Train your employees to welcome each client in a friendly manner. Have employees greet customers by their first names and strike up a nice chat when checking them out. A more friendly demeanor can help in developing loyalty to your store and boost sales.
Staff at Appropriate Times
You must ensure that your staffing numbers are proportional to your workload. Pay close attention to when you’re busiest and when you have a lull on each day of the week. Make sure you schedule extra staff members when you need them.
When considering ways to improve your independent pharmacy business, you should focus on being the most dependable option. The more customers who believe your company is reliable, the more likely they are to return.