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The holidays are just around the corner, and your business can probably feel the pressure. It’s never too early to begin preparations with your business and your staff. Read through this guide of ways to prepare your business for the holidays to get started.
Boost Employee Morale To Sustain Production
The correlation between employee morale and company production is the same. When your staff works as a cohesive unit, their effectiveness in serving consumers and meeting goals is much higher. They may work together or individually, but a healthy and thriving work environment makes a prosperous business.
A few ways to keep morale high and create tight team dynamics are weekly meetings or gatherings designed for fun. You can utilize a business space to pull everyone together or set up a time and place outside of work where they can relax a little more.
Plan Out Promotions and Marketing
Dedicate a block of time allocated explicitly to planning your promotions and marketing for a holiday. The last thing you want the week of Thanksgiving or Christmas is to decide how to reel in customers. Consider how your customers responded the year prior and track the trends of your direct competitors.
Keep in mind all the ways you communicate with your customers: email, social media, and references. Customize your marketing approach to meet the needs of those who will receive all you have to offer this season.
Reteach Policies and Procedures to All Staff
One of the top ways to prepare your business for the holidays is to ensure your staff is ready for success. Take the time to go back through your policies and procedures. This is an effective way to seal any information gaps and open the floor to any unanswered questions.
With the influx of e-commerce consumers, catching your staff up to speed on procedures will help you avoid delivery delays on the in-house end of fulfillment. A common struggle for teams is the small details of the business procedures, as it’s often a lot of information to remember.
The holiday season brings so much excitement for everyone, but it also brings chaos for businesses. Preparing your staff sooner rather than later is the key to setting your business up for success.