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Are you more likely to choose fruit in plain packaging or fruit with a well-thought-out logo and design that attracts customers? How you design your packaging makes a difference in sales and how long your products stay fresh. Consider the qualities of good packaging when you’re packaging food products to ensure you have the best possible outcome when selling these items.
Above all else, even in design and style, you must protect the food products your company produces to ensure they arrive to your customers without damage or defects. For example, using poor-quality packaging for any food products that bruise easily could make them inedible. In fact, ISO standards are important for food packaging because it ensures the business takes the proper measurements to keep their products safe until the customer can eat them.
A tamper-proof design shows signs of tampering so that stores and customers know when a product might not be safe. Generally, if the packaging looks damaged or torn open, the customer can conclude that something happened along the way, and the food might no longer be edible. Lidding films and blister packaging are among the better tamper-proofing designs.
Consider a Variety of Packaging Materials
The common packaging materials you will find in the food industry are plastic, aluminum, or cardboard. However, you could choose to use glass or wood, too. The material you use will depend on how well it can sustain the product, how long it can sit on store shelves, and how much space it will take up in stores. Don’t forget that you will need to print the nutritional and content information somewhere on the packaging to comply with standards and regulations.
Last but certainly not least, you should consider your brand’s identity when packaging food products. The design of your packaging reflects who you are as a business and the target audience you’re trying to reach. Consider your business’s values, mission, and goals to better design a package that represents your brand and grabs the attention of customers.
Also, consider the versatility of the materials you could use and their environmentally friendly properties, and find patterns and colors that are eye-catching to individuals. A lot can go into designing and deciding on packaging for food products—you might need to alter your process over time to ensure you deliver the best quality products to customers. How will you package your food products?
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