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If you have a product that makes its home on store shelves, you probably already understand what you’re up against. No matter what your industry is, competition will be fierce when it comes to market share. How do you make sure you end up on top? One thing you can do is work on your product’s packaging. Packaging can sometimes be a last-minute effort to get the product out the door, but that’s a pitfall you must avoid. This article will show you why your product needs unique packaging and how it helps your brand.
It Makes Your Product Stick Out From the Crowd
At the end of the day, if your product’s packaging doesn’t stand out, it’s going to get lost among all your competitors. Having bland, hastily put together packaging on your product can make it a far less attractive option when customers compare it to all the alternatives. Unique packaging will help you ditch your competitors. For example, if you’re a cosmetics brand, you may want to research some of the latest design trends in packaging to help you step ahead of all your similar-looking competitors.
It Reinforces Brand Recognition
There are some products where you can easily recognize the brand right away, even with just a quick glance. Whether it’s shape, color, design, or logo, you want your brand to have that same recognizability. This is where your packaging can really help you out. Sticking to a color palette or using specific shapes on your packaging’s design helps customers remember your brand more clearly. Our brains are always looking for patterns and connections, so create some in the minds of your customers and get your brand recognized at a glance!
It is the First Interaction Your Customer Has With the Product
You only get one chance at a good first impression. This saying is probably truer for products than it is for people. If a customer doesn’t like what they see right away, they have other options waiting for them directly next to your product. You want your customer interested in your product before they even take it off the shelf. That’s why you need unique product packaging, so you can catch their eye first and their wallet right after.
Good product packaging is different for every brand based on your target audience. You’ll only be able to know what will work best if you do proper market research. The more you do, the more insight you’ll have into how to make your packaging unique enough to grab customers’ attention.