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In today’s modern world, we talk a lot about online businesses. They’re simple to start up, and you often get the benefit of analytics and data to help you make killer decisions. You can literally track your customers’ every move.
However, when you’re not operating online, or your main business is in the physical space, does this mean that you have to suffer? No, not at all. You just have to know what you should be focusing on. Because your store can still perform, and you just have to be quite smart about how you track and measure your performance.
But not only that, you’re going to want to make sure that you’re doing the right things to get results from the start. So let’s take a look at what you can do to make sure it’s performing.
Use Visual Merchandising
First up, you’re going to want to make sure that you’re really merchandising your store. Really think about what kind of layout is going to appeal to your customers. Make sure that everything is easy to both see and get to. You’ll want to focus on making displays that are creative and exciting, because you want to make sure that you’re really getting your customers interesting in your products. Of course, you should definitely play around with different ideas to see what kind of displays work best.
From here, you’re going to want to make sure that you’re tracking your foot traffic. If you’re a new or small business, you may not know how to do this. So, this post on https://www.shopify.com can help you out. But this is effectively a way that you’re going to be able to see how many people you get through the door, to then work out how you’re converting your prospects into sales.
Collate Your Stats
Next up, you’re then going to want to make sure that you’re tracking statistics every single day. Make sure that you are using your footfall to work out your conversion, record your sales, work out your average order value, and make sure that you’re comparing year on year and month on month. This is going to give you real insight into how your store is performing.
Test New Ideas
It’s also a good idea to test out different ideas. But before you go ahead and invest, you might want to do something like https://explorerresearch.com to test different retail environments. That way, you can get some insight before you make a change in-store.
Ask For Feedback
Finally, you could also ensure to ask your customers for some feedback. If you really want to be sure that your store is performing as well as it could be, then it’s definitely going to be important for you to get insights from what your customers think. Whether you ask them to fill something in online or in-store, give them an incentive such as to win something, and they should be honest with you. Then you can get valuable feedback to help you increase your performance going forward.