When people search online for a specific product, service, or information, they have a huge number of different websites to choose from. This is great for the consumer, but for you it means that you need to do everything in your power to stand out from the competition and make a lasting impression.

Of course, getting to the top of the search engine result pages boosts your online visibility, but then your website needs to impress if you are to secure custom. With that being said, let’s take a look at some of the different ways you can make your website more unique.

Display metrics and examples

One of the best ways to make your business stand out from the crowd is by showing people what actually sets your business apart. Thorough case studies that show the work you have done, as well as metrics that display the success you have had, go a long way to ensuring your business makes a lasting impression for all of the right reasons.

Offer something for free

We all love free things don’t we? So, why not give website users something for free? You can give them a free, personalized report, for example. Of course, this all depends on the nature of your business and the products or services you provide.

Stop using stock images from well-known websites

Flickr springs to mind here! Yes, these websites are great, but you can find free photos for download from other sites that are not as popular. This is important because you do not want to be using the same images as thousands and thousands of other companies on the web.

Keep your website content fresh

Your website content represents who you are and keeping it current is one of the best ways to engage with prospective clients. Showcase your skills and establish yourself as a leader in your industry with engaging, thought-provoking and unique content.

Make the most of video

Video marketing is booming at the moment, and this is something you should take advantage of on your website. A quick introduction video, for example, is an excellent method for differentiating your website from the crowd. There are plenty of other types of videos you can use too, such as demo videos and client feedback videos.

As you can see, there are a number of different ways that you can make your website more unique. If you follow the advice that has been mentioned above, you should have no trouble standing out from the competition and making sure that customers come to you over other similar businesses.