Conquer the Fear of Change: Mike Michalowicz Talks ‘Pumpkin Plan,’ How He Stumbled into Entrepreneurship, & What He Learned from His Mentor

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On Tuesday, June 26, 2012, Financial Bin‘s David Domzalski spoke with Mike Michalowicz, author of The Toilet Paper Entrepreneur.

Mike talks about his new book debuting on July 5th, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field, how one night of drinking too much lead to his entrepreneurial ambitions, and changing 5% of what you do to be hyper-successful in your field.


Mike started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.

His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset.

Mike is the president of a behavioral web optimization firm, Obsidian Launch; is the small business columnist for The Wall Street Journal; is a frequent television guest; and is a keynote speaker on entrepreneurship.

Get Mike’s Take On —

    1. Can you give the listeners a brief description of what you did prior to starting Obsidian Launch and releasing Toilet Paper Entrepreneur?
    2. What lead you to becoming an entrepreneur and author?
    3. For those that may not know, could you tell us about Obsidian Launch? How does it all work?
    4. Tell us about your new book, The Pumpkin Plan. What is it about? What is your goal for it?
    5. What is the biggest mistake startup entrepreneurs make? What can they do to resolve it or even prevent it?
    6. What are some of the biggest mistakes you made as an entrepreneur? How did you overcome them?
    7. What does it mean to be a TPE?
    8. Who mentored you when you first started? Who do you consult today?
    9. What is one piece of advice you can pass on to Gen Y entrepreneurs?
    10. How can people get their copy of The Pumpkin Plan and get in touch with you?

Make sure to check him out at and — and follow him on Twitter @MikeMichalowicz