When it comes to running a business, there are few things more difficult than actually being able to find and cultivate a customer base. After all, the last thing you want is to have an amazing business but no one who’s willing to pay any attention to it. One of the most common mistakes that a lot of business owners make is that they rely exclusively on traditional marketing methods. The truth is that the world around us is always changing and if you want to connect with customers then you need to be willing to do in some new and creative ways. Here are some more unusual marketing methods that you might want to try.

Apparel

What could be better publicity for your business and your brand than having people wearing it on their chests? If you’re able to create a brand that people are interested in, there’s a very good chance that people would be more than happy to wear clothing with that brand on it. In the social media age, people love to rep the kinds of brands and properties that they really enjoy. Of course, if you’re going to design a tshirt then you need to make sure that you’re doing it right. It needs to be something that looks good enough that people will actually want to wear it. A hideous design is going to do as much damage to your brand as a good design will help it.

Social media

If you’re not using social media then you’re not running a 21st Century business properly. However, it’s not just a matter of having a social media presence. You need to be able to use that presence effectively. Rather than just spamming followers with ads and marketing, you need to be able to engage with them, talk to them, make them laugh. That way you can create the kind of emotional connection with your business that is only possible in the modern era.

Video content

You may hear the phrase “content is king” used a lot when people want to talk about modern marketing and it’s entirely true. However, you need to think about what kinds of content. Video content on sites like Youtube is fantastic because it’s far more dynamic than blog posts and is instantly accessible to pretty much all of your customers. Often, your video content doesn’t need to be directly advertising your company. Instead, you should focus on creating content people will actually like. It’s not about sharing new products, it’s about creating an association with your brand as a whole.

Of course, these are just a few examples of the kind of marketing methods that you might want to try. The thing about the modern world is that it moves at such a speed that there are always new things popping up all of the time. The key is to make sure that you’re always keeping up with the newest changes and that you need to pay close attention to the kinds of things that might benefit your business going forward.