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Your business relies on its customers for survival but even if you have a fantastic product or service on offer, you have to catch people’s attention to persuade them to come and see what you have in store. Unfortunately, there is no magic wand to wave when it comes to business.
However, there are all kinds of things you can do to catch your customer’s attention and persuade them to convert.
Create and Share a Branded Video
Video is now far more popular and consumers often prefer to watch a video about a product than read about it. This might sound surprising, but think about it: when you know that all the information you need could be delivered in an easy-access format in less than a minute – why not?
As a business, you should definitely think about how your video branding could make a real difference. You don’t necessarily have to have a video for every product or service, but having a main video to introduce your brand and what your business is about is a great idea. Adding a video to your social page is a brilliant way to entice people in and as more and more social ads are video now, it makes sense for you to use a few clips to try and gain conversions.
Be Active on Social Media
No matter what your industry, you can certainly be active on social media. For some brands, building a quirky and fun presence is the perfect opportunity to get customers to interact with the brand and build brand awareness. This might come from funny ads or sassy comments but it may also be about keeping up with what is going on and putting your business at the center of things.
There are various social media channels you can make the most of and while Facebook, Twitter and LinkedIn are thought of as the big 3, there is no reason that you should ignore other channels like Instagram or SnapChat. In fact, with 71% of US business now using Instagram, it is now a more popular channel than Twitter.
Know Your Audience and Play to Them
Knowing who your brand is tailored to is really important because every marketing and advertising strategy you come up with should be based on this group of people. When you have a good idea of who you are looking to impress, you should also have a better idea of what will capture their attention. For example, will setting up a pop-up store in a shopping mall get their attention or would a secret page on your website be more tempting?
The more you know, the more you can do to surprise and tempt your customer in. While information and guides are important, to capture people’s attention you need to be different and stand out from the crowd. This can be difficult to do, especially if you are constrained by a formal brand, but with a bit of creative thought, there is surely something you can think of that will work.