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The holidays are a time of joy and cheer; however, for booming businesses, it can be stressful. It’s never too early to plan for the holiday season, so be sure to prep yourself, your business, and your employees to the best of your ability. Here’s how to prepare your business for the holidays and help it thrive.
Bring your website up to date
If you sell a product or service that people are likely to gift to their loved ones, you’ve got to make sure your website is in tip-top shape. The last thing you want is to have outdated information on there, broken pages, or a weak server that will crash with the increased traffic. Give your website a thorough update if it’s needed and advertise any holiday sales you have in the works.
Create specific holiday marketing and packaging
Few things get people as jazzed as the holidays. From the cozy drinks to the fun packaging, it’s no secret that brands accommodate their marketing to fit the time of year. Don’t fall behind on the trend; get in on the holiday retail packaging and marketing tricks that work wonders. Holiday packaging is one of the best ways to emphasize the season, and people love any excuse to buy something fun and out of the norm. That extra touch will make your products fly off the shelves, as people will love the whimsy and design behind it.
Hire any needed seasonal workers
This step is especially essential for those selling goods. Shopping goes up exponentially during the holidays, and you need the manpower to support all those customers. Well in advance of the holidays, consider hiring some seasonal help. You don’t want to leave this to the last minute; you need ample time to train them and get them up to speed before the real holiday rush behinds.
Keep your employees’ spirits high
It can be discouraging for employees to work during the holidays. That time of year makes us want to be at home with our loved ones, but inevitably, some of your employees are going to have to work during this busy time. Rather than having them build resentment, take extra steps to keep them in good spirits. Whether it’s by treating them to a company lunch or continuously encouraging them, each bit of effort will go a long way.
Prepare for the added stress
When it comes to how to prepare your business for the holidays, you can’t forget to account for the stress. The holidays may be a lucrative time, but they also pose many difficulties and stressors that are sure to add up. Rather than letting it overwhelm you, be sure to take a step back every once in a while. It’s important to realize that this busy time is a good (and temporary) thing. As long as you go into the holidays with realistic expectations, you’ll be more than ready to handle the stress that comes with it.