10 Marketing Strategies For Small Businesses And Entrepreneurs

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marketing strategies

Looking for some fantastic marketing strategies?

Finding new clients and customers as a small business owner or entrepreneur is definitely not an easy task.

Whether you are faced with a saturated market, high competition or simply find it difficult to onboard new clients – finding new business should still be foremost in your business plan.

Whilst it may seem daunting at first, successfully marketing your business is the best way to build a portfolio of clients and customers, and ultimately the best way to make a profit.

But how do you use marketing strategies to find new clients when you’re already focused on running your business?

Whether you’re new to marketing or have dabbled in it before, knowing where to begin can be overwhelming – especially if you’re already finding yourself short of time.

With that in mind, we have put together 10 of our best marketing strategies for busy entrepreneurs and small businesses – all of which are guaranteed to have the clients rolling in before you know it.


Related to marketing strategies:

Build An Email List And Regularly Email Your Subscribers


Although it may take some time to start building an email list, having a group of people you know are already interested in your business to communicate with directly is incredibly beneficial.

Whether you send out weekly emails, announce new and exciting offers or you simply want to keep in touch with your loyal customers – email marketing is a great way to ensure repeat business.

There a number of different things you can do to start building your own email list including offering discounts in store, running a competition or offering a free product or tutorial in return for signing up to your newsletter.

Once you have this data you can really start to dissect it to start tailoring marketing emails based on shopping preferences, interests and previous interactions.


Attend Events to Network With Like-Minded People


It’s true what they say in business, it’s not what you know, it’s who!

It is incredibly important to attend industry events when you’re a small business or entrepreneur, especially if the majority of your clients come from word of mouth.

Attending events with like-minded people is a great way to start building your own personal network, increasing your chances of being referred by someone you know.


Create A Strong Social Media Marketing Strategy


Social media can be a difficult thing to master if you’ve never used it for business before, however, there are lots of great tutorials online showing you the basics when it comes to setting up a social media marketing strategy.

If you’re short on time you can start by working out the audience you want to target, the messages you want to get across and the best platforms for you to use. Once you have these worked out, schedule regular content to go out and start interacting with your ideal customers. Before you know it, they’ll be coming to you!


Invest In Pay Per Click Marketing


Investing in Pay Per Click (PPC) Marketing is ideal for those who want to target a specific audience directly. Using either Google Adwords, Facebook Ads or Instagram marketing – you can target people based on their interests and demographics. Whilst this does cost, it’s an effective way of bringing your ideal customers direct to your website.


Consider Having Products or Promotional Items Made


Depending on the type of business you run, promotional products are a great way to get your name out there. Absolutely everyone loves a gimmick, so finding the perfect promotional giveaway could be ideal for ensuring you’re remembered.

Whether it’s promotional pens, post-it notes, custom coins, notepads or something more quirky – it is important to find what is the best fit for you and your business.

For more information on these options and what you could give away to potential clients, research into what people in a similar industry to you have done.


Learn Something New With An Online Course


Whilst this may not necessarily be a marketing strategy, learning something new through an online course or webinar could really help increase your marketing knowledge.

With courses available in email marketing, social media, content writing and other areas of business, there is plenty for you to be learning.

Even if you work in the marketing industry yourself, allowing yourself to keep learning means your business can continue to grow.


Hire A Content Writer To Build Your Company Blog


Having a company blog is a great way to draw new customers to your site, potentially allowing them to spend money with you.

If you don’t have enough time to continue updating your company blog, hiring a talented content writer to do it for you could be a great way to ensure you have regular content going out.


Consider Passive Income And How You Can Earn Your Own


There are lots of different ways to earn passive income within your business, meaning that even when times are quiet you can still be sure you will have a certain amount coming in every month.

Whether it’s by selling an online course, creating ebooks or simply selling merchandise for your business – passive income is essential (particularly for entrepreneurs).


Collaborate With Someone In The Same Industry As You


Finding people that are in the same position as you and collaborating will open you up to multiple opportunities.

Not only will it allow you to reach their audience, but it will also give you incredible and shareable content that can be shared across your social media channels. For examples on how to collaborate with other entrepreneurs and small businesses, you can visit the Shopify blog here.


Start A Podcast Alongside Your Business


Similar to content writing, having a podcast alongside your business is an ideal way to draw in a completely new audience.

Once they have listened to your podcast a number of times, they will feel as though they trust you and will be much more likely to work with you or purchase your products.

Even if you only release a podcast once a month, every episode will help towards building a community.

Getting Started: Marketing Strategies To Boost Your Bottom Line

What marketing strategies do you use as a small business or entrepreneur?

Did we miss any?

Let us know your thoughts in the comments below.