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Your client’s first encounter with your store begins before they step foot into your establishment. It’s important to consider all the simple yet effective ways to communicate with your customer to invite them to your storefront. Continue reading to learn how to make your storefront more appealing.
Add Custom Doormats
Placing custom doormats in your entryway is an excellent way to make your storefront more inviting. A branded doormat offers comfort and cleanliness and gives your customer a good first impression. A doormat may also add a sense of cohesion and a bit of personality. You can even opt for a quirky mat to capture your customer’s attention or a motivational one to build rapport.
Add Chalkboard Signs
You can add a cool chalkboard sign to sit outside the door or sidewalk to reel customers in. Hire a chalk artist to create illustrative and eye-catching designs. You can display promotions, store hours, daily deals, and more. The first interaction customers have with your storefront may pique their interest or curiosity and encourage them to explore your offerings.
Adding landscaping is an excellent way to catch the attention of your customers. Landscaping offers a clean, professional, and tidy appearance that will begin the process of earning your customers’ trust. A well-kept appearance is a positive reflection of the business and may suggest that your business carries certain values that emphasize order and tidiness.
Create Creative Window Displays
Window displays are your customers’ first interaction with your business. When the display captures the attention of the prospective customer, it begins to do the marketing for you. If you’re displaying clothes, make sure the mannequins are styled and posed well.
Create fun and exciting pieces that your ideal audience would want to see themselves in. Whatever your product is, create something memorable and authentic to your business and brand. Add signs to indicate sales and reel more people in.
Keep the Area Clean
Keeping a clean area is key. Picking up trash and other messes around the vicinity of your storefront will help make it more inviting. No one wants to enter a store that’s surrounded by trash and other unpleasant materials. Keep your area tidy and well maintained to keep attracting customers.