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Ever wonder why relaxed customers spend more?
Let’s think about.
You can have the best possible product or service in your industry. You can even sell it at an unbeatable price.
But make no mistake about it, the vast majority of your customers will never make a buying decision based on those factors alone. To make a real impression and make the most of your offerings, you need to ensure that your customers and clients feel comfortable.
In this guide, we’re going to take you through a few of the things you must do if you want to make a difference. If you can make customers feel relaxed, comfortable and at ease, you can break down many of the barriers associated with selling.
Let’s take a closer look at why relaxed customers spend more.
Cut back on the crazy
Ask yourself these questions:
- What do your customers experience when they walk into your store, office or workspace?
- Is the music booming?
- Are employees racing around trying to get too much done in too little time?
- Is the entire place a disorganized mess?
If so, there is a very good chance you are losing a lot of potential sales.
Dial things down a tone or two – especially in a customer facing environment – and your chances of making those customers relaxed will increase significantly.
Take a leaf out of the Apple store to understand why relaxed customers spend more.
Here’s the key:
Ensure you have plenty of staff out on the floor.
They should be asking questions, engaging with customers, and even selling them products.
There are no excuses these days, given the incredible amount of services that allow you to turn your iPhone into a virtual cash register.
Customer retention is all about creating good relationships, and those initial conversations – when people look lost or intimidated – can really help you establish them quickly.
Make personal connections
As a small business owner, you have an advantage in that you get to make deep personal connections with your customers that national and global corporations cannot hope to have. It’s important to remember this at all times.
Try modelling your business on the type of experiences you have at your local corner store.
Ask your customers questions, and offer assistance – even when you know there isn’t a prospect of a sale.
Tell them your personal story, too – although don’t go on too much. If you listen and allow your customers to do most of the talking, it can prove to be invaluable.
The positive environment
Finally, the environment you are in can have a huge impact on buying decisions. So think about your office or shop floor and work out how you can improve things.
For example, you can take a look and see whats happening here for some good examples of what can be achieved with a diffuser and essential oils – you can create a relaxing, sweet-smelling environment.
Improve the lighting, too – not only can good lighting increase happiness, but warm tones can induce feels of calm.
Understanding Why Relaxed Customers Spend More Money
As you can see, there are a multitude of different things you can do when it comes to making your customers feel relaxed.
And once they are, you should see significant uplifts in your sales figures – good luck.