All posts in "Start-ups"

Why Customer Interaction Is Valuable to Long-Term Relationships

Although there are many types of long-term relationships, the ones you build with your customers are precious. Each customer is a messenger with regard to your company’s policies. The roadside is paved with many different corporations who felt that “good enough” was the way to go. This is the fastest and easiest way to work with the […]


From Unemployed Orchestrator To Startup Founder, Part I

This series chronicles the experiences of Walt Ribeiro after he was laid off and started his new company, For Orchestra, while on unemployment. Some think of unemployment as a negative occurrence.  I used to think so too.  Sure, it’s never easy to experience change.  But, change is not only healthy, it’s a way of life. Change keeps us interesting, forces us […]


Nonprofit Series, Part III: Do I Really Need Nonprofit Bylaws?

All Corporations should have bylaws.  The emphasis is on “should” because state and federal laws do not mandate much of anything when it comes to bylaws. The bylaws are important as a nonprofit because they are going to contain all of the essential information which the IRS requires to know about regarding how your corporation […]


The Groupon Experience

A little over a year ago, a company called Groupon contacted me. “Have you heard of LivingSocial?” the salesperson asked. I had, but I wasn’t very familiar with the company, and I had never purchased a “deal” before. He explained to me that Groupon was a website that offered a daily deal ranging in 50-90% […]


The Social Connection: Is Social CRM the New Missing Link?

Many reading this may want to know what CRM is and how CRM and social CRM differ.  CRM stands for Customer Relationship Management.  This is the process of managing customer interaction and data within a company.  CRM provides a maintenance platform, while social CRM provides a maintenance platform as well as a way to interact […]

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