The Origins Of The Gig
Part of being a millennial – or even one of the other generations that have been so influenced by millennials – means waving goodbye to workplace traditions, especially the archaic nine to five. That is why so many people have joined the freelance ranks; it is to work when and where they want.
Of course, this isn’t just because of millennials. It also has a lot to do with the 2008 economic meltdown where unemployment boomed and people began to take whatever work they could get the desperate hands on. Side hustles became full-time gigs, and this was the eureka moment for so many. It was the moment freelancing became mainstream. We’re talking about almost 35% of the workforce.
What made the gig economy official, though, was Uber. That thing burst onto the scene and changed everything. It gave people the chance to try their hand at the whole freelancer thing without much risk. Since then, Uber has become the status quo. It has changed it all.