35 million people listen to podcasts every week. If this number sounds like a lot, it’s because it is. In a world where podcasts were viewed, by some, as less than professional only about five years ago, the popularity and effectiveness of podcasts are something that have skyrocketed. Almost every person in the public eye has a podcast. To echo entrepreneur superstar Gary Vaynerchuck’s words, “If you do not have a podcast, you are missing out.”
More people are listening to podcasts than ever. And, as someone who is building their own brand and business, it is imperative that you reach as large an audience as possible. The world is going digital, and people are following along. It’s time that entrepreneurs do the same.